The premium sportswear brand known all over the world for its three stripes, was founded in 1948 by Adolph Dassler, taking his nickname Adi and combining it with the first three letters of his surname, Das. The brand is not only known for its ‘three stripes’, but also for the equally famous trefoil logo, which was introduced in 1972. Added to this, the brand name is always spelt with a lower-case ‘a’ which further distinguishes it from the competition. The brand is not only synonymous with the three stripes and trefoil logo, but it is dominant in the sports market due to the sponsorship of legends such as Muhammad Ali, and more recently David Beckham. Further to this, the brand also has close links with hip-hop, whether it is the fashion or when it was the subject for a song by rap legends Run DMC. With such a strong identity and superior quality, it is no surprise that the brand is taking the action sports industry by storm and adidas skateboarding shoes can be seen fusing style and function to provide footwear for people from any walk of life.
Superior footwear for the modern generation
The ‘three stripes’ brand is known for superior quality and unique styles such as the Superstar, Samba, Forest Hills, Matchcourt, Adi Ease, Campus and Gazelle. However, with the introduction of adidas skateboarding we can see new styles fusing with the classics to produce premium footwear such as the Busenitz and Lucas. By bringing together silhouettes of classic styles and the needs of skateboarders, the footwear and clothing can be seen as not only looking amazing and fashionable, but also meeting the needs of action sports enthusiasts. With such high quality shoes, it should be no surprise that the team representing the brand include some of the most well respected and talented individuals in the industry, including names such as Mark Gonzales, Dennis Busenitz, Benny Fairfax, Chewy Cannon and Pete Eldridge. With the introduction of new styles and technology to the three stripes brand it might be thought that the classics would be second best to these. However, one of the most popular choices for the team is still the classic adidas Campus Vulc, proving that such quality and styling is timeless and it doesn’t look like they will be losing their appeal any time soon.