The Girl company was founded in 1993 by Mike Carroll and Rick Howard after leaving the World Industries team and wanting to start their own brand. They wanted to provide a quality brand of hardware and ensure pro-skateboarding would support it's founders in years to come, as Howard outlined in an interview;
"Part of the reason we started Girl was so pro skateboarders would have a future. Take Royal, for instance. When Guy Mariano and Rudy Johnson's legs don't work anymore, at least what they've done for skateboarding and their ideas can continue with something they can fall back on. All the Girl Distribution companies are based around people who have helped Girl get to where it is today"
Over the years the Girl brand has evolved into soft goods as well as their superior quality skateboards and are now a staple in the action sports industry.